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Marketing Services
Every segment of the business community seems to have an overcrowded market. Insurance, banking, manufacturing, retail and even doctors and lawyers all need to market their services more effectively today. Working with us is Easy! We encourage you to use the computer programs you know or sketch out on paper your marketing thoughts, then bring them in and let us give it the design elements that will make the difference. Murr's has the tools and experience to make your marketing work for you! We can accept your digital files via email and send you a PDF proof for your review typically within 24 hours! |
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Happy Marketing
Here are some fun marketing ideas that can be employed with little investment and are sure to give you results. Consistency and focus are key, as is repetition, so repeat these ideas often.
Conduct random acts of kindness
Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. It's imaginative and you never know who might be on the road. It's a low-cost tactic that has imagination written all over it.
Seek award winning status
Look around the internet. Ask your local chamber of commerce. There are many awards given by many organizations that accept self-nominations. Once you're nominated, publicize it with a press release. Once you're awarded the award, issue another press release. Use the award designation as part of your bio when speaking or when writing an article. Prospects love "award winning" people and businesses.
Award a "Customer of the Month" award and have many, many winners
Customers like attention, especially if they're in a special group. Award a plaque or certificate; these won't get thrown away and will remain at your customer's place of business as a reminder of their relationship with you.
Connect your business to a news event or current event covered by the newspaper
Find a news story and issue a press release to publications, radio stations and television stations, offering yourself as an expert to comment on a related subject. It's one of the best ways to get free PR. Remember to use your imagination. Just watch the news and do a reverse analysis. Make a list of companies that would be appropriate to comment on each story you watch. Sooner or later you'll find one where your company fits.
Provide special attention to trade-show attendees the night before a trade show you're attending
Stand out from the crowd at trade shows by hanging door hangers on hotel room doors at designated trade-show hotels, offering a hook and an announcement or a special offer. Leave bags of candies, aspirin, insole pads for shoes or maybe a cloth carry bag to collect trade show information in. Your competition isn't doing this. You'll stand out, you'll be noticed, and you'll definitely be thanked if you put yourself in front of your prospect again.
Hold a fun contest
The beauty of contests is threefold. You can announce the contest to your prospects, customers and the media. You can then announce the winners to the media and hopefully get press each time. Have multiple winners to delight multiple customers. Contests can be fun and imaginative: a messy desk contest, ugly tie contest, pet/owner look-alike contest, etc.
Pass out notepads with coupon offers intermingled in the pages
Even use the back cover stock to print an offer. Use your fusion marketing skills here. I know of a printing company that partnered with a pizza company and placed a coupon for a free pizza as the last page of the notepad. Both companies realized an increase in business with these giveaways.
Create a unique association
This is a little bit more of an undertaking, but imagine appealing to a target group, getting members, receiving paid subscriptions, offering a set of benefits, and being at the center of attention. Many associations have been created with this in mind and to market a business. Get creative here. I have often thought about creating the National Listeners Association, or the Tagline Association, or the Take Fridays Off Work Association. Remember: You're trying to gain attention and awareness that eventually turns into sales.
Use your time, energy, knowledge, information and imagination to work smarter, not harder. Happy Marketing!
adapted from an article by Al Lautenslager
Here are some fun marketing ideas that can be employed with little investment and are sure to give you results. Consistency and focus are key, as is repetition, so repeat these ideas often.
Conduct random acts of kindness
Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. It's imaginative and you never know who might be on the road. It's a low-cost tactic that has imagination written all over it.
Seek award winning status
Look around the internet. Ask your local chamber of commerce. There are many awards given by many organizations that accept self-nominations. Once you're nominated, publicize it with a press release. Once you're awarded the award, issue another press release. Use the award designation as part of your bio when speaking or when writing an article. Prospects love "award winning" people and businesses.
Award a "Customer of the Month" award and have many, many winners
Customers like attention, especially if they're in a special group. Award a plaque or certificate; these won't get thrown away and will remain at your customer's place of business as a reminder of their relationship with you.
Connect your business to a news event or current event covered by the newspaper
Find a news story and issue a press release to publications, radio stations and television stations, offering yourself as an expert to comment on a related subject. It's one of the best ways to get free PR. Remember to use your imagination. Just watch the news and do a reverse analysis. Make a list of companies that would be appropriate to comment on each story you watch. Sooner or later you'll find one where your company fits.
Provide special attention to trade-show attendees the night before a trade show you're attending
Stand out from the crowd at trade shows by hanging door hangers on hotel room doors at designated trade-show hotels, offering a hook and an announcement or a special offer. Leave bags of candies, aspirin, insole pads for shoes or maybe a cloth carry bag to collect trade show information in. Your competition isn't doing this. You'll stand out, you'll be noticed, and you'll definitely be thanked if you put yourself in front of your prospect again.
Hold a fun contest
The beauty of contests is threefold. You can announce the contest to your prospects, customers and the media. You can then announce the winners to the media and hopefully get press each time. Have multiple winners to delight multiple customers. Contests can be fun and imaginative: a messy desk contest, ugly tie contest, pet/owner look-alike contest, etc.
Pass out notepads with coupon offers intermingled in the pages
Even use the back cover stock to print an offer. Use your fusion marketing skills here. I know of a printing company that partnered with a pizza company and placed a coupon for a free pizza as the last page of the notepad. Both companies realized an increase in business with these giveaways.
Create a unique association
This is a little bit more of an undertaking, but imagine appealing to a target group, getting members, receiving paid subscriptions, offering a set of benefits, and being at the center of attention. Many associations have been created with this in mind and to market a business. Get creative here. I have often thought about creating the National Listeners Association, or the Tagline Association, or the Take Fridays Off Work Association. Remember: You're trying to gain attention and awareness that eventually turns into sales.
Use your time, energy, knowledge, information and imagination to work smarter, not harder. Happy Marketing!
adapted from an article by Al Lautenslager
