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Key Factors for Promoting Your Business

Determine Your Budget

Marketing expenses can range from the very small to the very large, so you need to determine how much you can afford to spend. Having a clear budget will allow you to closely examine how you're spending your marketing dollars.

Identify Your Target Audience
As a small business, you don't have the luxury of trial and error. Identify what it is about your business that makes you different from your competitors, and gear your marketing toward the people who need or want your product.

Develop Objectives
Determine what you want to accomplish with your marketing efforts and tailor your message accordingly. Whether your goal is to increase sales, provide information, or promote a special event – a clear message is key.

Consider the Competition
Study the marketing efforts of others and determine what is working for them. Also consider who they view as their target market, which can help you determine how to position your own marketing efforts.

Work with Your Customer Base
It costs much less to keep an unhappy or inactive customer than it does to attract a new one. Keep in touch with your customers to make sure they are satisfied with your product or service.

Create "Business" Social Media Accounts
Consider creating or converting your existing social media accounts into business accounts. Whether you open a Meta/Facebook business account or start a YouTube channel, you’ll be able to get more visibility for your business, build brand awareness, and share your expertise. If you do open social media accounts, be sure to check them regularly and add meaningful content on a regular basis.

Here are some links to help you explore your options:

Meta/Facebook for business 

Instagram for business 

LinkedIn for business 

You Tube for business 
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  • Logo design

  • Supporting graphics to communicate your message

  • Digital templates - letterhead, labels, and invoicing

  • Print Marketing  - rack cards, brochures, invoices, business cards

  • Vehicle decals, vinyl banners, window and yard signs

  • Trade show displays and posters
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  • Social Media logos and graphics


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  • Home
  • About
  • Services
  • Marketing
    • We Can Help
    • Key Factors
  • Contact Us
  • Reviews