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Key Factors for Promoting Your Business
Determine Your Budget Marketing expenses can range from the very small to the very large, so you need to determine how much you can afford to spend. Having a clear budget will allow you to closely examine how you're spending your marketing dollars. Identify Your Target Audience As a small business, you don't have the luxury of trial and error. Identify what it is about your business that makes you different from your competitors, and gear your marketing toward the people who need or want your product. Develop Objectives Determine what you want to accomplish with your marketing efforts and tailor your message accordingly. Whether your goal is to increase sales, provide information, or promote a special event – a clear message is key. Consider the Competition Study the marketing efforts of others and determine what is working for them. Also consider who they view as their target market, which can help you determine how to position your own marketing efforts. Work with Your Customer Base It costs much less to keep an unhappy or inactive customer than it does to attract a new one. Keep in touch with your customers to make sure they are satisfied with your product or service. Create "Business" Social Media Accounts Consider creating or converting your existing social media accounts into business accounts. Whether you open a Meta/Facebook business account or start a YouTube channel, you’ll be able to get more visibility for your business, build brand awareness, and share your expertise. If you do open social media accounts, be sure to check them regularly and add meaningful content on a regular basis. Here are some links to help you explore your options: Meta/Facebook for business Instagram for business LinkedIn for business You Tube for business |
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