Key Factors For Marketing Success
Determine Your Budget
Marketing expenses can range from the very small to the very large, so you need to determine how much you can afford to spend. Having a clear budget will allow you to closely examine how you're spending your marketing dollars.
Identify Your Target Market
As a small business, you don't have the luxury of trial and error. Identify what it is about your business that makes you different from your competitors, and gear your marketing toward the people who need or want your product.
Determine what you want to accomplish with your marketing efforts and tailor your message accordingly. Whether your goal is to increase sales, provide information, or promote a special event – a clear message is key.
Analyze the Competition
Study the marketing efforts of others and determine what is working for them. Also consider who they view as their target market, which can help you determine how to position your own marketing efforts.
Work with Your Customer Base
It costs much less to keep an unhappy or inactive customer than it does to attract a new one. Keep in touch with your customers by sending them postcards with coupons toward future purchases.