Murr Printing & Graphics

Marketing Exam

The questions here will help you make an assessment of your present marketing efforts and determine what demographics make up your best customers. You are welcome to use this information for your own analysis, or bring in your answers and we at Murr Printing will help you come up with a marketing plan.

1. What marketing tools do you use ?

___Yellow Pages   ___ Newspaper   ___ Radio   ___ Direct Mailers

Frequency______ per year

Details ____________________________________________________________

2. Do you have incentives for frequent purchases?

3. What is your advertising budget each year?

4. Do you send billing statements monthly?

5. Can your customer list be saved in Excel?

6. Have you ever done direct mail mailings before?

7. Are you part of a franchise or chain of stores?

8. Do you have any printed material that would educate customers about your products or services?

9. Do you have a website? Do you keep it current?

10. What makes your product or service different than your competitors?

Customer Profile

1. What are the top three reasons that customers buy from you?

2. How do customers place orders with you? List percentage out of 100%.

In-store____%    Web Sales____%   Phone____%   Other __________________%

3. What percentage of your customers are:  renters _____%  homeowners _____%

4. What percentage of your customers are: female _____%  male _____%

5. What are the three top age groups of your customers?

6. What are the three top income ranges of your customers?

7. How often do your customers visit?

8. How do customers pay?

cash_____%    Credit Card _____%   In Store charge _____%

9. How far do customers travel to you?

c 5 miles    c 10    c 15    c 20    c 25    c 30

10. What months are you busiest?  ____________  _____________

11. What months are you slowest? ____________  _____________